SEO Consulting
A monthly SEO retainer from €300 a month + VAT, with one consultant who explains every change and a report with your site's data each month.
SEO consulting is the service in which a consultant analyzes your site, chooses the searches to target and guides, month after month, the technical and content work that gets you found on Google and in AI answers. At SEO SRL it is a monthly retainer: it starts at €300 a month + VAT for about 10 hours of work and grows with the amount of work your site needs.
It is designed for companies, small and mid-sized businesses, professional firms and online stores that want more leads and more sales from organic search, without paying for every click. For English-speaking clients, that usually means one of two things: a foreign company that wants to be found by Italian customers, or a company that wants visibility in more countries, which is the work described on our international SEO page.
Who it is for, and who it is not for
SEO consulting is right for you if:
- you have a website, or are rebuilding one, and you want it to bring in leads and sales, not just visits;
- your customers search for you on Google, or ask ChatGPT and other AI tools for advice before choosing;
- you want a strategy built on your site's data and a point of contact who explains what is being done and why;
- you sell beyond your local area or abroad and want a single strategy for Google, AI and social media, instead of many disconnected activities;
- you can give the project some time: answering questions, approving changes, giving us access to the data.
It is not right for you if you need results within days: that calls for advertising, for example a Google Ads campaign. Nor is it right if you want a guaranteed ranking, which no one can give, or if the site cannot be changed in any way.
What is included every month
The consulting follows the five phases of our method. Audit and strategy usually take up the first month: the audit in the first two weeks, the strategy in the following two. From the second month on, implementation, authority and measurement become a cycle that repeats every month, based on the previous month's data.
- Audit and data. We start from your needs: goals, customers, the services or products with the best returns, the competitors that worry you. Then we study the site, Search Console and Analytics data and your competitors: technical SEO, structure, content, links, speed and presence in AI answers. What we deliver: shared goals and priorities, with the metrics we will use to measure them, and a list of what is holding the site back, ranked by impact.
- Strategy and keywords. With keyword research and competitor analysis we choose the searches that bring customers, on Google and in AI answers, and the pages to improve or create. What we deliver: the SEO plan, with the work for the following months.
- Technical implementation and content. We fix technical errors, optimize the pages you have and improve the structure of the site and its content. What we deliver: the changes made, or precise instructions for whoever manages the site.
- Authority and multichannel. We work on what makes the site authoritative beyond its own pages: Google Business Profile, social media and mentions in the sources AI tools consult. Link building, if needed, is quoted separately. What we deliver: the actions taken off the site and the opportunities to assess together.
- Measurement and iteration. We continuously track rankings, organic traffic and leads from the site, and every month we discuss the project's progress with you: we keep what works and fix the rest. What we deliver: the monthly report with Search Console and Analytics data, course corrections and next steps.
SEO for Google and for AI answers
Today many searches end in an answer written by artificial intelligence: Google's AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity. These answers cite only a few sources, chosen among pages that search engines can read, understand and consider reliable. That is why our SEO consulting works on the same pages for both cases: technical SEO, clear answers to your customers' questions, data with sources, brand mentions and citations on the sites AI tools consult.
It is not a separate service: it is the same SEO, seen by different engines.
How much SEO consulting costs
SEO consulting has three monthly plans: Basic from €300 a month, Advanced from €700 a month and Enterprise from €2,000 a month. These are starting prices, + VAT: we put together the final quote for your project after looking at the site.
No lock-in. There is no multi-year contract and no early termination fee: the project starts, then continues on the monthly fee, and every month you decide whether to go on. Our job is to deliver results; if they don't come, there is no reason to stay together.
| Plan | Basic | Advanced | Enterprise |
|---|---|---|---|
| Price | From €300 a month | From €700 a month | From €2,000 a month |
| Hours | About 10 hours a month | More hours, defined for the project | Dedicated hours |
| What it includes | The five phases: keywords, competitors, on-page SEO, monthly report | The five phases across more pages and more searches, with an analysis of site structure | The five phases on very large sites |
| Best for | Small sites | Mid-sized sites and online stores | Large sites, including those with more than 100,000 pages |
What the price depends on. On the amount of work needed, which usually goes hand in hand with the size of the site: the number of pages and products, the complexity of the project, the competition in your industry, the technical starting point and any specific needs. Reporting and basic implementation are included in every plan; more advanced implementation work, such as tracking, is assessed separately. Link building is not included: we quote it separately, with packages built around the project.
One-off services
If you need a single job, with no monthly fee, these are the starting prices, + VAT.
| Service | Price | Notes |
|---|---|---|
| SEO audit | €500, €1,000 or €2,000 | Basic, Advanced or Enterprise, for sites with more than 100,000 pages |
| SEO training | €800 for 10 hours, €2,200 for 30 hours | For individuals and companies |
| SEO-friendly website | From €1,500 (brochure site), from €3,000 (corporate site), from €5,000 (ecommerce); landing page or single job from €500 | Web apps, custom software and integrations: quoted on request |
| Link building | Quoted on request | Custom packages |
The paid SEO audit is a full crawl of the site, with priorities ranked by impact.
What you receive every month
- The monthly report with Search Console and Analytics data: rankings, organic traffic, pages that are growing and pages that are dropping, leads from the site.
- The month's work, with the reason for each change: what we changed and why.
- The priorities for the following month, ranked by impact.
- A conversation with you about how the project is going, to decide the next steps together.
We keep what works and fix the rest. If an activity doesn't bring results, you see it in the numbers and we talk about it.
How long it takes to see the first results
It depends on the starting point: the condition of the site, how much competition there is in your industry, how much work is needed, how consistently it is carried out and how well it fits with your other marketing, such as content, social media and campaigns. As a guideline, the first signs, such as more impressions in Search Console and pages moving up, usually appear within 3 to 6 months. More solid results take longer and need continuity.
Some work, such as fixing technical errors that block indexing, can have an effect sooner. Other work, such as new content and links, needs months. That is why we don't promise rankings or dates: every month we show you the data, so you can see for yourself whether the work is heading in the right direction.
Who is behind the consulting
SEO SRL is led by Eugenio Tommasi, its founder. He has been managing Google Ads campaigns for over 15 years. He is your point of contact: he follows the project from the audit to the monthly report and explains every change to you.
We work with small, medium and large companies, in Italy and abroad. The agency's method and values are described on the About page.
The first step: get in touch
Not sure yet which plan is right for you? Contact us with your website and your goals. From there we work out together whether you need monthly consulting, a one-off job or none of these. You can also write to info@seo.srl or call +39 320 486 4478.
Frequently asked questions
How much does SEO consulting cost?
At SEO SRL, SEO consulting starts at €300 a month on the Basic plan, about 10 hours of work. The Advanced plan starts at €700 a month, the Enterprise plan at €2,000 a month. These are starting prices, + VAT: the final quote depends on the size of the site, the competition and the amount of work.
What is the difference between the Basic and Advanced plans?
The phases are the same five: audit and data, strategy and keywords, technical implementation and content, authority and multichannel, measurement and iteration. What changes is the amount of work: the Basic plan covers about 10 hours a month and is designed for small sites; the Advanced plan has more hours, for mid-sized sites and online stores.
Is there a minimum contract term?
No. There is no multi-year contract and no early termination fee: every month you decide whether to continue. Keep in mind that the first signs of SEO usually appear within 3 to 6 months, so you need at least that horizon to judge the work. Before we start we put in writing what we will do, what it costs and how payment works.
What do you need from the client?
Access to Search Console, Analytics and the website, or the contact of whoever manages it. Then a point of contact who answers questions and approves changes, and information about your business: services, customers, margins, competitors.
Why don't you promise the top position on Google?
Because Google decides rankings, not an agency, and they change with algorithm updates and with what competitors do. Anyone who guarantees the top spot in a few weeks is promising something they don't control. We commit to the method and to transparency: every change explained and data every month.