Garden design: more quote requests with SEO, Google Ads and social media

A historic brand, high-level work and irregular online demand. We put SEO, Google Ads and social media on the same goal: quote requests from target clients.

Garden design and construction, multi-year collaboration. Services: SEO, Google Ads, Social media, Marketing.

Measured goal: Quote requests
First results: After 3 months

The client

A garden design and construction company active for over a century, with a turnover of a few million euros. It works on private gardens, green spaces for companies and accommodation businesses, vertical gardens, green roofs and bio-pools, with the maintenance that follows.

The starting point

The reputation was there, and so was the work. Online, though, requests came in few and irregular, and it was not clear which channel brought in the best clients. The goal was one: leads, meaning requests for site visits and quotes from clients in line with the type of work the company does.

What we did

Eugenio defined the strategy and followed it personally; we carried out the implementation together with the team of professionals who work with him.

Strategy: one page for each service, built on the searches of people about to commission a job, not of people looking for ideas for their home garden.
Google Ads on searches with purchase intent, with forms and calls tracked as conversions and the budget moved every month to whatever brings in quote requests.
Social media to show finished projects and support the brand, with content that points to the service pages.
One measurement: GA4, Google Ads and the company's management system read together, to know which channels bring clients and not just visits.

Timing

The Google Ads campaigns brought the first requests; SEO started to weigh in after about three months. Then growth came in steps, with a step forward every few months.

The results

Quote requests became a steady flow, with channels that support each other: SEO brings the demand that grows over time, Google Ads covers the searches closest to the decision, social media keeps the brand alive.

Representative drawing, not to scale: it shows the stepwise trend, not the exact values.

Eugenio is always on top of things, proactive. He has always helped me deliver the marketing results my business needed.

The company's director

Where the numbers come from

Leads and conversions from Google Analytics 4 and Google Ads, cross-checked with the company's management system; organic searches from Google Search Console; social media results from the platforms' statistics.

Clients remain anonymous and numbers are rounded to orders of magnitude: we tell you how it went, not the exact figures of those who trusted us.

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