Portals that started almost from scratch, in a market with international competition and news that changes every day. With an editorial strategy built on searches, Google traffic went from a few hundred to 30,000-40,000 clicks a month.
Digital publishing, several years. Services: SEO, Editorial strategy, Google Ads.
An Italian digital publishing group with several vertical portals for companies and professionals. The project covered the portals dedicated to cryptocurrencies, blockchain and digital finance.
The portals were new or nearly so: Google sent from a few dozen to a few hundred clicks a month. The goal was qualified traffic, in a sector where large international sites hold many top positions and people's interest changes with the market.
Eugenio defined the strategy and followed it personally; we carried out the implementation together with the team of professionals who work with him.
In the first three months movements were small. Then growth came in steps: every few months a group of guides settled into the top positions and traffic took a jump, reaching full run rate within a few years.
Monthly clicks from Google measured in Search Console went from a few hundred to 30,000-40,000.
Clicks, impressions and positions from Google Search Console; visits and reads from Google Analytics 4.
Clients remain anonymous and numbers are rounded to orders of magnitude: we tell you how it went, not the exact figures of those who trusted us.
Scientific research, non-profit, multi-year collaboration
A site with highly valuable scientific content and little visibility. With a strategy built on what people actually search for, Google traffic grew in steps to about ten times the starting level.
Garden design and construction, multi-year collaboration
A historic brand, high-level work and irregular online demand. We put SEO, Google Ads and social media on the same goal: quote requests from target clients.
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